Member Growth
142,000 members — demographics, acquisition & engagement
24-Month Member Growth
Member Demographics
142KMembers
Young Adults 18-3422
Families 35-5438
Pre-retirees 55-6418
Retirees 65+15
Business7
Cross-Sell Ratio (Avg Products/Member)
Young Adults
2.1
Families
3.8
Pre-retirees
4.2
Retirees
3.4
Business
5.6
Monthly Acquisition Funnel
New Applications
2,840
↑+12%
Approved
2,130
↑+9%
Funded
1,890
↑+7%
Active After 90d
1,650
↑+6%